Alina joined the DONE!-team in January 2018 and has accompanied many of our clients through their growth phases and their related challenges. She has worked with companies such as Doctolib, Axel Springer hy GmbH, LichtBlick SE, Quarters Co-Living, and many more.

Having an HR background, she is our mastermind of concepts, creating new approaches and then bringing them successfully into practice. She combines theoretical expertise with creativity and her collected best practices, to master the challenges of the various phases of a company:

A great company culture is the key to success. And this doesn’t necessarily mean fun team events and Friday drinks but delivering performance of one’s own conviction. A company is a constantly changing construct, whose structures and processes must always be adapted to the current phase of the company and its environment (both internally and externally).

One must find the perfect balance of providing employees with the right tools and enough structure to be effective in their jobs, but also not stifling them with stiff guidelines that could inhibit their curiosity and creativity. This helps to create more self-motivation, creativity and innovation. The team will learn to think outside the box, to tackle things proactively, to ask critical questions and to ultimately take an active part in the company’s development.

This approach will only be successful if an appropriate corporate culture is established, and very importantly, if this culture is truly lived internally. The company culture can be formed by a variety of things. It all starts with a well-prepared on-boarding journey, continues with a proper feedback culture, measuring the ENPS (Employee Net Promoter Score) and using it to drive improvements, creating job profiles that are linked to development opportunities, measuring performance by OKR’s (Objectives and Key Results) rather than methodology, as well as implementing creative ways for knowledge sharing (e.g. job rotation, mentoring, wiki) – just to name a few.

In practice, experience has shown that a lot of managers realise too late how important this leverage can be for long-term success.

Personal facts about Alina:

Born in Berlin, but I am a world wanderer at heart. During the past few years, I have lived in England, in the US, Australia and Denmark, and travelled to many other places. I am a happy person and always believe in positivity. I love trying new things, am always curious and probably my own biggest critic. I am quite active: I like doing sports like tennis and HIIT and enjoy discovering cute little cafés. I probably know the best cafés in every city I’ve been to so far